Don’t Regret Your Ink: How to Find the Right Tattoo Artist: A Research Guide

So, you’ve got a killer idea for a tattoo. Maybe it’s your first, maybe it’s your fifteenth—but no matter where you are in your tattoo journey, one thing always matters: choosing the right artist and shop.

A tattoo is forever (unless you want to fork over big bucks for removal), so taking the time to do a little homework before booking your appointment is absolutely worth it. Here’s a practical, no-nonsense guide to help you research tattoo shops and artists and find the perfect fit for your next project.

1. Start with Social Media

Most reputable tattoo artists and shops have some kind of online presence these days. Instagram is a goldmine for checking out an artist’s work—it’s like their portfolio, only constantly updated. You’ll get a feel for their style, consistency, and whether their vibe aligns with what you’re going for.

Tip: Don’t just scroll through their feed—check the tags and stories too. This can give you a more rounded look at their day-to-day work and healed tattoos.

2. Check Out Reviews from Real People

Google and Facebook reviews can offer insight into how the artist or shop treats their clients. Pay attention to patterns in the reviews:

• Do people mention professionalism?

• Is the work praised for being clean, detailed, and exactly what the client asked for?

• Are there any red flags (like poor communication, rushed appointments, or unsanitary conditions)?

A few negative reviews aren’t always a deal-breaker, but if you see a trend, take it seriously.

3. Pay Attention to Communication

Reach out to the shop or artist with questions or to schedule a consultation. How quickly and clearly they respond can say a lot. You want someone who’s respectful of your time, answers your questions, and makes you feel comfortable—not someone who ghosts you for days or gives vague answers.

4. Scope Out the Cleanliness

When you visit the studio—or even check photos online—look for signs that the place is well-kept and hygienic. A good shop should feel more like a sterile medical space than a rock ‘n’ roll dive bar. Proper sanitation is crucial for your health and healing.

5. Ask About Licensing

Don’t be shy—ask if the artists are licensed (if it’s required in your area). Legit tattooers won’t be offended; in fact, they’ll probably be glad you care. Licensing usually means the artist has passed health and safety training and meets local standards.

Bonus Tip: When you’re in the shop, take a look around the artist’s station. You should see a posted tattoo license and/or bloodborne pathogens certification. These documents show that the artist has been trained in proper hygiene practices and knows how to prevent the spread of disease. If you don’t see anything posted, it’s 100% okay to ask.

6. Make Sure They’re Experienced in the Style You Want

Not all artists are good at everything. Some specialize in fine line, realism, traditional, blackwork, watercolor—you name it. Look for an artist whose portfolio shows consistent skill in the style you’re after.

It doesn’t hurt to ask. Even if you don’t see your exact idea in their portfolio, ask the artist directly if they’re comfortable working in that style. A quick conversation can clear up any doubts and make sure you’re both on the same page.

Just because someone’s a great artist doesn’t mean they’re the right artist for your idea—and that’s totally okay.

7. Feel Out the Studio Environment

The vibe of the studio matters more than you might think. Are the artists and staff welcoming? Do you feel comfortable asking questions or giving feedback? You’ll be spending hours in that chair, so it should be a place where you feel respected and at ease.

Final Thoughts

At the end of the day, the perfect artist for you is someone who listens, communicates clearly, works cleanly, and creates tattoos in a style you love. Taking the time to research upfront can mean the difference between a piece you love forever—or one you regret.

Do your homework, trust your gut, and never settle. Your skin deserves the best.